About the Book

Just what does “Sales Eats First” mean? One chapter highlights the successful transformation of a struggling core business unit in a global conglomerate. The transformation only gained momentum when the head of the business unit decreed, “Sales Eats First.”

These words encapsulate everything that the book explores in detail, about the stature, responsibilities, and challenges of the 21st century sales organization.

If sales doesn’t eat first in your company, you’d better ask why not and begin working to change the situation. It’s the best recipe for sustainable success you can find.

“Sales Eats First” provides a first hand look at how great sales organizations combine world-class practices in strategy, organizational structure, and performance management to out-think, out-offer, and out-sell the competition.